Thursday 3 November Auckland
Discover + Communicate Your Brand Story – Together as a Team
This workshop is for organisations to discover their BIG brand story TOGETHER and bring it home to everyone else.
For the first time, Moya brings her Brand Story process to a workshop specifically for organisations. No matter how big or small your organisation is, when your key team members attend together (max 4), you can all benefit from rich, innovative thinking that you can apply directly grow your business. By working together, thinking together, pulling the old story apart together …you make the new story ‘together’. One that moving forward is more dynamic and inspiring.
“One of the things that I see again and again is how hard it is for individuals in workshops to take learnings back to their organisations…and see the changes they know are needed.
In my story workshops, the lights go on for everyone. Participants see and hear examples of what works and what doesn’t. They start to evaluate how their own organisations are really doing. They get inspired by what’s possible. And most importantly, they understand how to apply the thinking and tools. But when they try to communicate their new understanding, it’s hard. And too often, the momentum is lost.
Why is it so hard? Because the people who are key to claiming the opportunities weren’t there in the workshop too. The executive team wasn’t there, the community officer wasn’t there, the clinical expert, the communications and marketing person …all the people who need to see the possibilities together …”
Bring up to four people and spend a day learning about your own organisation through brand story immersion.
By the end of the day you and your team will;
- Understand the difference between brand story and branding
- Explore your unique brand story
- Learn ways to share that story to support your vision and strategies
- Take away tools to bring your whole organisation in on the story
- See how the story can be told across your platforms and needs (both organisational and external)
See Moya’s recent brand story work with this Australian women’s refuge: www.bonnie.org.au