Story Workshops

Two workshops with Moya Sayer-Jones from Only Human Connection.

 3 & 4 November, Auckland.

Workshops to Prove Your Impact and Increase Reputation

Many of us working for change know that we can (and must) do better at sharing the value of our work and impact.  Our experience tells us that once people fully understand our services and can empathise with our purpose and the people we serve, they will put up their hands to support us.

You are making stories every day just by doing what you do best. Let’s not keep that great work a secret. Let’s roll up our sleeves and show the value and importance of what we do.

Moya Sayer-Jones has been working (and loving working) with this sector for almost two decades. Her sharp and insightful one day workshops will shine the light on how you can use your stories to boost the effectiveness and reach of your organisation. You will take away skills to use immediately: skills that will leave people in no doubt that you are doing great things.

Typically, the humans we need to attract as partners, donors, staff , volunteers or funders, ask themselves many questions before they commit to joining us, or to continue supporting us. They want to believe in the value of our work. They want to engage with us on a personal, human level and to feel the power of what we do.

Stories are powerful communication vehicles. They win hearts, change minds and strengthen connections in teams and organisations. Knowing where our stories are and how to use them is not always in our skill set, however. It’s time to learn.

  • where to find your stories: clients, team members, volunteers, your history, your partners
  • how to tell them: across all your media channels and in reporting
  • how to use them: to boost your brand reputation and presence

These vibrant and creative workshops are hands-on and brains on!

We recommend up to 4 delegates from the same organisation attend the Brand Story workshop together. Your collective energy and focus will bring great results faster.

“I used some of what I learned in a training today. The response was the staff’s rapt attention and an opportunity to influence practice. I was only able to connect with them in the way I did because of what I learned. What you do has real impact.”

Richard Parsons Community Living Trust

I feel excited to be going back to my organization and getting cracking on collecting and telling stories.

Matthew PryorAuckland workshop participant
About Moya

Moya Sayer-Jones is regarded as Australasia’s leading story expert for NFP’s, helping them them drive the power of their work and reputation. She is a speaker, consultant, writer and story strategist.

Moya began working with Australian NFP’s and Government 20 years ago and now works with New Zealand organisations as well. Her work can be seen at

Moya’s clients include YWCA Auckland, UnitingCare Burnside, Literacy Aotearoa, Medicare Local, Department of Health and Ageing, The Australia Council, Regional Arts Australia, NSW Cancer Council and Department of Family and Community Services.

Her focus is to work creatively with organisations who are doing great things, to do more and be even greater. She has seen story move minds and mountains and that’s why she’s a story activist. Watch out: she’ll try to make you a story activist, too.
Narrative Reporting: From Obligation to Opportunity

Friday 4 November Auckland

(Note: The previously advertised Narrative Reporting workshop in Wellington has been cancelled due to unforeseen circumstances. We apologise for any inconvenience).

Learn the tools and techniques for planning, gathering and telling the story of your impact in a way it deserves.
It’s time to learn how to turn reporting from a burdensome obligation to a valuable opportunity. It’s time for your organisation to show off!

Successful reporting leaves people caring about our work, not just knowing about it.

In this masterclass, Moya explains how to see your projects and services as stories and develop a process to gather the story as it happens. She’ll share case studies from her work in Australia and show innovative examples of narrative reporting from around the world.

You will learn

  • A step by step process to plan the story of your project, and how to gather the right information as you go
  • How to tell the story using different mediums: words, images, video, data + social media
  • A simple four step story structure that everyone in your team can use to gather stories and bring them to life
  • A method to store and archive story elements for ready access at reporting time
  • How to tell the whole story from different perspectives

This workshop will be of benefit if you or your team mates…

  • Are determined to get more benefit across your organisation from your investment in data
  • Feel deflated at reporting time because you know the funder could not possibly understand the whole story
  • Dread the rush and scramble of reporting: where’s that photo? Who can remember about this? Did someone take video?
  • Struggle to convey the ‘feeling’ of your work along with the ‘facts’

If we shift our thinking and tell the story in a way that resonates with the humans who are reading it, we stand out. And our work stands out.

Ensure your data shows your impact, and get your stakeholders excited about the difference you are making.

Brand Story

Thursday 3 November  Auckland

Discover + Communicate Your Brand Story  – Together as a Team

This workshop is for organisations to discover their BIG brand story TOGETHER and bring it home to everyone else.

For the first time, Moya brings her Brand Story process to a workshop specifically for organisations.  No matter how big or small your organisation is, when your key team members attend together (max 4), you can all benefit from rich, innovative thinking that you can apply directly grow your business. By working together, thinking together, pulling the old story apart together …you make the new story ‘together’. One that moving forward is more dynamic and inspiring.

Moya says…
“One of the things that I see again and again is how hard it is for individuals in workshops to take learnings back to their organisations…and see the changes they know are needed.

In my story workshops, the lights go on for everyone. Participants see and hear examples of what works and what doesn’t. They start to evaluate how their own organisations are really doing. They get inspired by what’s possible. And most importantly, they understand how to apply the thinking and tools. But when they try to communicate their new understanding, it’s hard. And too often, the momentum is lost.

Why is it so hard? Because the people who are key to claiming the opportunities weren’t there in the workshop too. The executive team wasn’t there, the community officer wasn’t there, the clinical expert, the communications and marketing person …all the people who need to see the possibilities together …”

Bring up to four people and spend a day learning about your own organisation through brand story immersion.

By the end of the day you and your team will;

  • Understand the difference between brand story and branding
  • Explore your unique brand story
  • Learn ways to share that story to support your vision and strategies
  • Take away tools to bring your whole organisation in on the story
  • See how the story can be told across your platforms and needs (both organisational and external)

See Moya’s recent brand story work with this Australian women’s refuge:

Price & Registration

The workshops are from 9.00am until 4.30pm.

The investment is $300.00 pp + GST, per workshop

You may pay by credit card or ask to be invoiced.

Included in the registration:

  • Attendance at the workshop
  • Networking with others in your sector or field
  • Welcoming coffee/tea, morning and afternoon tea, and lunch
  • Skills and learning

There are 3 steps in the online booking process. You will receive an automated confirmation email. If you have any issues or questions about your booking, please contact Faye Johnson on 06 878 3456 or email

What happens if you have to cancel?

Should you be unable to attend, a substitute delegate is welcome to attend at no extra cost. Alternatively, a refund less $50 + GST service charge per registrant will be made for cancellations received in writing (email, letter or fax) up to ten working days prior to the Workshop. Regrettably, no refund can be made less than ten working days prior to the event. However, you will be sent the Workshop materials upon request. Delegates are responsible for their own travel/ accommodation bookings and no compensation will be made should the Workshop be rescheduled or cancelled. Please note: GROW Ltd reserves the right to make any amendments that we may deem to be in the best interest of the Workshop – it is however very unlikely and we will notify you as soon as possible should this occur.


Auckland Workshop:

Brand Story


3 November:  9.00am – 4.30pm


Quality Hotel Parnell

10-20 Gladstone Rd, Parnell, Auckland

Auckland Workshop:

Narrative Reporting: From Obligation to Opportunity


4 November:  9.00am – 4.30pm


The Parenting Place

300 Great South Rd, Greenlane, Auckland

© Copyright Story Workshops 2016 GROW Ltd.